so for context i'm 100% organic. no paid ads, can't even access tiktok shop because canada. just instagram and facebook reels, posting multiple times a day, the whole grind.
first month i picked a product i was genuinely excited about (won't say what, doesn't matter). built the store, wrote the copy, made the videos. felt like i was doing everything right. results? like 4 sales. one of them i'm pretty sure was my mom.
i kept blaming the product. switched it. blamed the videos. reshot them. blamed the store. redesigned it like three times. you know that loop where you keep changing variables and nothing works and you start to wonder if the problem is just you.
around week 8 instagram restricted my account to india-only audience btw. don't even know why. so now i'm pivoting hard to facebook and starting from zero on reach.
here's what actually shifted things tho. i was complaining in a discord one night (small ecom one called RunUp, with like 70 people, if anyone wants it its in my bio) and someone just asked me "how many products have you actually tested?" and i said one. and they said "that's your problem. you're trying to perfect one bet instead of taking ten."
sounds obvious typed out. wasn't obvious at all when i was inside it. i was treating each product like a marriage when it should've been speed dating.
since then i've been running a different way. pick product, build minimum viable store in a day, post content for a week, if nothing moves i kill it and go again. no emotional attachment. it's not "my brand," it's a test.
still not winning. but i'm losing way faster which i think is actually the goal at this stage? feels like i'm finally on the right side of the learning curve instead of stuck on the same lesson.
anyway. anyone else doing organic-only? curious what your testing cadence looks like and how many products you go through before something hits.