Hello, I am running a ecommerce store for a couple of months now. I observed an insanely bad meta ad performance. The CPA literally doubled, even tripled for some of my products. Currently I've paused all of my campaigns, because of the unusual performance and I've made 2 CBOs for 2 different products with 5 winning ads each(that performed very well recently). I observed quite the same pattern, first two days where good, for one product I got 12 orders and for the second 13 orders, with a budget of only 20$ a day each. The third day was a bit worse with double the CPA. The fourth day had only 2 orders for a product and 1 for the other one. Today, the fifth day, no orders at all and half the budget was spent.
Has anyone found any solution yet? Currently I've turned off the creative AI thing from settings and hoping that the everything will be as it was before.
I've also seen the Multi-advertiser ads option that appeared for all of the ads I've created this month and its checked, could this also affect the performance?
Just so you understand, for one product, that I advertised in March, I had a ROAS of 8.89 and now it's literally 2.63.
I would really appreciate any advice.
Thank you!