New to influencer marketing : how direct do i have to be about gifted collaborations with nano influencers?
Hi,
Sorry if this is a dumb question, I’m really new to influencer marketing and got put in charge of it during my internship
I’m trying to understand what’s considered normal when approaching nano influencers in skincare.
Is it okay to directly say in the first DM that we’d send the product in exchange for content? Or is that too transactional when the creator probably doesn’t even know the brand yet?
That’s the part I’m struggling with a bit. Our brand is doing well locally, but we’re still very new internationally, so most influencers probably have never heard of us before. Asking them to commit to content before even trying the product feels a little weird to me honestly.
At the same time, my team expects some kind of content confirmation of intent to post before sending products, especially because the products are expensive.
Right now my idea is:
- nano influencers → more direct gifted collaboration approach
- bigger influencers → more of a seeding approach first, then discuss collaboration later if they actually like the product
Does that make sense or am I approaching this the wrong way?
Would really appreciate advice from people who work in skincare/beauty influencer marketing because I feel a bit lost