Is a 30-day TikTok/Reels push actually worth it for a solo indie founder with zero social media experience?
Built a small B2C consumer app in the dating/safety niche. Not an AI tool, solves a specific real-world problem. Got some organic SEO traction but wrong audience. One paying customer so far.
Everyone tells me TikTok/Reels is the move. My niche (dating safety) apparently performs well there, I don't need to be on camera, screen recordings and slideshows are enough.
But I have zero social media presence. No account, never posted, don't really use it.
For those who've actually done this - did a committed 30-day push move the needle on real signups/revenue? Or is it mostly vanity metrics until you already have an audience?
Not looking for "just be consistent bro." Looking for honest experience from people who've tried it cold with no following. Thanks!!!