Are exact match keywords still effective for title tags, or is natural language working better now?
I’ve been testing title tag optimization across a few projects lately, and I’m noticing mixed results.
A few years ago, exact match keywords in title tags felt like the obvious move. If the target keyword was “best SEO agency,” you’d pretty much use that exact phrase in the title.
But now it feels like search engines are much better at understanding intent and context, so I am wondering whether writing more naturally (while still covering the topic) performs better than forcing exact-match keywords.