I have a friend who's a freelancer and he teaches other people the field he is in. And all freelancers have the common problem. client acquisition, right?
I'm seriously thinking of becoming a lead gen. at the moment I'm collecting email addresses manually and doing cold mailing.
I'm asking the ones who has been or still is a lead gen, do you think it's a good idea to become one? because at the moment I'm still confused , I don't understand can I consider a lead gen as a career or just a spammer? is the field lucrative at all? does it have many prospects? because speaking of clients, I'll have them, that's for sure. but will I be able to provide the value for my clients? maybe it's impossible to make a lot of money in this field, idk.
give me a piece of advice please, how do I go about learning and exploring this field? what should my first steps be like? and what does the field involve in the first place? thx.