Need advice before giving Meta Business Manager access to an agency
Hey everyone,
Looking for some guidance from people who’ve worked with Meta ads agencies/freelance performance marketers before.
I run a small fashion jewellery brand and am onboarding a new performance marketing agency to run Meta ads. They’ve shared an access handover checklist asking for:
- Meta Business Manager access
- Ad account access
- Pixel access
- Catalog/Commerce Manager access
- Shopify limited staff access
- GA4 access
- Customer data access for lookalike audiences
They’ve also asked for admin-level access in some places, though they mentioned partner access via Business ID as an alternative.
I’m trying to understand:
Is this standard industry practice?
Which accesses are genuinely required for running/optimising Meta ads?
What should I absolutely avoid giving?
Any red flags or precautions I should keep in mind before handing over access?
I’m new to scaling ads seriously, so would really appreciate advice from founders/agencies/media buyers who’ve dealt with this before.
Thanks!