Which setup is the best in our situation?
We operate a B2B business and sell a business opportunity to other businesses through Meta Ads, Google Ads, and cold calling.
We are currently active in 2 countries and we have an adspend of 40k a month. We use the same funnel in all countries: we run lead forms for kind a like freebie, call the leads back as quickly as possible, and book them into a sales call.
Currently, we have one ABO campaign per country with different ad sets. Each ad set targets a different audience, and within each ad set we run both videos and images.
Despite continuously producing new creatives, our lead costs have tripled.
I believe we need to adapt more to the Andromeda update, and we are therefore looking for a campaign setup that allows us to scale our ad spend from around €1,000 per day to €2,000–€3,000 per day.
Would you recommend using a CBO setup? How many ad sets would you run, and what different formats would you use to prevent a situation where, for example, only one strong creative in an ad set receives most of the traffic while the others get little to no delivery?