
Let’s gooo! After 4 months of dev, my app just hit 10K users in 48h
I used to work as a fractional growth specialist for some B2C apps and I understood I wanted to create my own one, so I left my job about 6 months ago and after 2 months of trying to find a problem to solve I finally started to develop something.
I focused on a very simple app that helps to track your progresses at the gym and launched V1.0 in mid-april 2026. I was very confident on the distribution, a bit less on the product itself, but it seems working and I am very happy on how it is going.
My experience helped a lot and I would like to share some key learnings that helped me a lot with GTM.
- ASO still represents 65% of app discoveries → I placed the most important high-volume keywords in the first 30 characters of my app title (Gym, tracker, workout). Then use description for secondary keywords and your core value proposition. I use Astro to test the ASO and I look at this two parameters: popularity (>20/30) and difficulty (<50).
- UGC version app → I created a version of the app that is specifically made for UGC content. I simply made the logo bigger in the homepage and made it available only for UGC creators, so they can even not mention it and just show it in the video, so it feels more organic. I started allocating some hundreds bucks on UGC content on Sideshift and I saw the first growth. I feel this is the main reason of the exponential growth.
- Viral loop on IG stories (flex) → Like Strava, I wanted to make it easy to “flex” on you results. So I made a feature that generates a summary of your workout, showing the time, the weights, the reps and the increase from last month. Then you can take a picture (tipically mirror selfie) and share it directly on your IG stories. Of course there’s the logo of the app and this seems working pretty good even though I have some problem with attribution. But I’m still testing it and see if people actually share it.
- Reviews right after onboarding → I made the onboarding interactive to make the user feel the app adapts to them. The very last step is to set a goal (eg: increase muscles) and then I make the app make a short summary of the profile and give a motivational message about the fact that they can make it. I studied the UI so it gives a bit of the “wow effect” with nice motion design e animations. Right after the review screen pops out and many user just put 5 stars, because they base their valuation on how the feel in that moment (motivated for the goal set and the nice UI).
I’m glad for any feedback and suggestions in the comments. Let’s try to learn and improve together!