One thing nobody talks about enough in agency work: the comment section is a lead gen goldmine that most agencies completely ignore.
A client posts content, gets 40-60 comments, people are asking questions, showing interest, literally raising their hand. And the agency replies manually, hours later, or not at all.
We started treating comments the same way we treat DMs. Built an AI layer that monitors both, replies instantly with the right tone for each client, and extracts contact info when someone shows buying intent.
The interesting part: it runs entirely under the client’s brand. They see it as part of their social presence, not as a third-party tool. We don’t appear anywhere.
For us as an agency this means we can offer comment and DM management as a service without hiring more people. The margin on it is actually better than our core retainer work.
Anyone else monetizing this? Curious how other agencies are positioning social engagement as a billable service.