Genuine question do you usually analyze what your competitors are doing in terms of what they post as content their strategy and do you care to know such information ?
as marketing manager i see it super important but i wanna hear from you !
I’ve been working on Instagram performance analysis on my 9-5 as marketing manager and now im getting more projects (freelance) where I collect public post data from a specific competitor/s and then compare it to understand what content is actually driving engagement and follower growth in that niche.
The process usually includes:
gathering post-level metrics
reviewing content formats
comparing performance in the same niche
summarizing patterns and turning them into actionable content recommendations
It takes several hours between collecting the data, organizing it and analyzing the patterns properly.
how do you usually price this type of project? What ranges have you seen for one-time analysis work?
last 2 months my manager got crazy and asked to analyze 3 month content of last year (aprl - may- June ) company account and i was llike WTH
I couldn't refuse cuz it was first month and then it actually turned to be fun (kind of guilt pleasure lol)
i collect data Likes, comments, views, saves, captions… basically trying to understand why some posts worked and others didn’t, posts that bring reach vs posts that bring followers, how caption structure changes comment rates...etc
and now that task actually is making sense to me now whenever I see an account struggling with engagement, my brain immediately goes into detective mode trying to figure out what the data would say and now its bringing results to the account im managing *happy me*
So I have this small thing I'm working on as social media manager and I thought of extending my service into a website
I kinda want it to be automatic
Click from the user choosing a service then auto pay and then client get his results on email...
I'm not sure how much lovable is secure and how can I handle the payments I'm not in the UK nor USA
I did create websites before but I wanted to understand why lovable is that good so people are using it and how far it can go
Any tutorial or recommendation source of learning is welcomed...