r/sweatystartups

run a small attic insulation company (blown-in cellulose, fiberglass, air sealing, removal) and I’m trying to figure out how to consistently get more leads.
Right now I’m not brand new — I’ve done multiple jobs and have around 20+ 5-star reviews — but I feel stuck at about 1 job per week and want to push it to 2–3+ consistently.
Here’s what I’m already doing:
-Google Business Profile is optimized (I usually show up between #2–#6 depending on location)
-Have a website
-Facebook page + posting jobs
-Nextdoor posts + commenting on homeowner posts
-Thumbtack (a couple jobs but inconsistent)
-Angie’s List
-Yard signs
-Some word of mouth
-Called local builders, HVAC companies, and roofers trying to build referral relationships
-I’ve even followed up with past customers and asked for referrals.
The issue is I’ll have a good week, then go completely dry for a few days with zero calls. It’s inconsistent.
For those of you in trades (especially insulation, HVAC, roofing, etc.):
-What actually moved the needle for you?
-Where do your BEST leads come from?
-Anything I’m missing that I should be doing daily?
-Is this just a volume game or am I overlooking something obvious?
I’m in a smaller market (Shreveport/Bossier area), so I know volume isn’t like big cities.
Appreciate any real advice — I’m not afraid to put in the work, just trying to focus on what actually produces jobs.