[Uluc] Here are some of the NBL’s broadcast growth numbers for #NBL26, highlighted in a media release just distributed by the league. It includes some impressive viewing numbers for the playoffs, and especially Game 5 of the Championship Series.
• Live game streaming across ESPN platforms grew by 21% season-on-season; that’s back-to-back years of 20% growth.
• Average audiences on Network 10’s Primary Channel increased by 18% compared with last season.
• The Championship Series saw a 22% increase on ESPN. Game 4 delivered the highest average audience and Game 5 recorded the highest reach in ESPN history for the NBL.
• Game 5 of the Championship Series had a combined reach of 900,000 viewers across ESPN and Network 10; a 76% increase on ESPN and a 62% increase on free-to-air compared with last season’s Game 5. The game became the most-watched NBL game on Network 10, surpassing last season’s Game 5.