I got a lot of small businesses and some b2b consulting jobs done and my ultimate goal is to get a client with at least 20 locations.
So: How to get them? and what is your experience with the workflow?
Let's say you have just started doing local seo for a Business based in a particular city. How do you know the current local ranking, so that you can compare it, after working on it, like after 2-3 months. Is geo grid scan report is best?
Do share your insights on this. Thanks for reading.
I always charge based on the locations for the multi-location clients. How about others? Because the same effort goes to each location.
I get booked callings all the time. Would be so nice if I could just send a link and have them book via GBP. Seems like a way to record that people are actually interested in my business.
I have recently transitioned from my full-time role and am now focusing on freelancing. I am actively looking to collaborate with clients who need support in SEO and digital marketing.
I have hands-on experience working on in-house projects, including improving website traffic, optimizing content, and implementing effective SEO strategies.
If anyone is looking for reliable SEO support or has any opportunities, I would be happy to connect and discuss how I can add value.
Thank you!
Hi,
Pulled a dataset on 428,055 restaurants across the US. Inactive and duplicate listings likely inflate the numbers somewhat but the pattern holds across different market sizes.
• 381,918 no meta description (89%)
• 196,147 no SEO page title (46%)
• 271,793 no website (63%)
The 89% keeps standing out. Similar pulls on gyms came back around 42% missing meta descriptions. Law firms around 37%. Restaurants are significantly worse and the gap is large enough to suggest something structural rather than just data noise. Probably reflects the higher proportion of single-operator businesses with no technical setup and nobody internally who would think to look at it.
The CTR implications depend heavily on query type. Navigational searches mostly go to Maps anyway so the meta description gap probably matters less there. But category searches like "best italian restaurant in [city]" or "date night restaurant [city]" do surface organic results with real click potential. For those queries a missing meta description means Google generates the snippet from whatever body text it finds first. Against a competitor with a properly written description the disadvantage seems real even without hard click data to confirm the magnitude.
There is also a structural trust gap on the GMB side worth flagging. A lot of these restaurants appear to have invested in their Maps listing but completely ignored the organic result sitting next to it. The hypothesis is that someone clicks through from a strong GMB card and lands on a site that has not been touched in years. The Maps presence builds the trust. The website risks destroying it immediately.
One counterpoint worth considering. Restaurants probably get proportionally more discovery through Maps directly than most other local verticals. So the meta description gap might matter less here than in legal or home services where organic click behavior is more common.
Is the 89% consistent in your experience or does it improve meaningfully in high-competition metros where operators face more pressure to differentiate?