r/lifecyclemarketing

Anyone here open to a quick informational chat about lifecycle marketing?

I’m a marketing professional trying to deepen my understanding of lifecycle marketing, especially how teams structure journeys, measure success, and handle real-world use cases.

If anyone working in lifecycle would be open to a 15–20 minute Zoom chat, I’d really appreciate the chance to learn about:
• What your day-to-day work actually looks like
• Types of lifecycle campaigns or programs you run
• Common interview questions or scenarios to prep for

Happy to be flexible on timing, and totally understand if schedules are tight. Even a short chat would mean a lot, preferably on zoom or phone call but open to messaging too!

I've been using Resend broadcasts for about a year. It lets you send email campaigns, but the features are pretty basic. Like there's no way to choose an audience and send a sequence.

But today Resend launched automations. They're triggered by your product, like a new signup or any other event. Automations allow you to send a sequence of emails, but it looks like the trigger needs to be from the product. This is firmly within the lifecycle marketing category.

My hope is that they launch a date-based trigger. Let's say I'm running a Black Friday/Cyber Monday promotion, and I schedule four emails to go out during that time.

Tried using Claude Co Work — super easy to start with, but once I got into it, it felt pretty slow and clunky.

Ended up setting up VS Code with the Claude plugin, and wow, night and day difference. Took a bit to configure, but now it runs smoothly and lets me sync all my skills, routines, and workflows to GitHub, which is awesome.

Honestly, not going back to Claude Co Work. Even Claude Code on the desktop app feels a bit limited to me (though I haven’t used it much since VS Code just works so well).

Curious — am I missing something? Anything else worth trying when working with Claude for coding?

What's your current benchmark for a "good" onboarding email open rate in 2026? Feels like the numbers I was using two years ago are way off now with Apple MPP and inbox changes.

How do you handle data freshness in personalized lifecycle communications? Do you render content at send time or at open time, and has it made a measurable difference?