What’s beyond paid social?
Building a supplement brand and trying to figure out what channels actually scale past Meta. We've hit a ceiling on paid social and someone in a mastermind group mentioned CTV and programmatic as the next step but I have zero experience with it. Had an intro call with Q1Media last week and they walked me through pre-roll video and OTT options which I hadn't seriously considered before. For anyone who's made the jump from Meta-only to broader programmatic what was the learning curve actually like and did ROAS hold up during the transition?