r/coffeeorgin

Hi everyone, I am working on launching a coffee company focused on Ethiopian origin. I want honest feedback before I lock in branding and product direction.
Focus areas:
Direct sourcing from Ethiopia
Clear traceability, farm, region, process
Exploring anaerobic and other unique processing methods
Mission tied to reinvesting into mental health support in northern Ethiopia
I need direct input:
What frustrates you about current coffee brands?
What makes you trust a brand enough to buy again?
When you look at a bag, what makes you pick it up?
How important is origin detail like farm name, process, harvest year?
Do unique processes like anaerobic matter to you or feel like hype?
What price feels fair for high quality Ethiopian coffee?
What would make you switch from your current brand?
Be honest. I am early and making key decisions now.