r/betterfacebookads

Hello!

Whats the best practice in terms of leaving an ad on?

3/5 days. 15 days. 1 month?

Thanks !

I've found a situation where I might actually agree with meta in building out a full funnel of some sort int he ads manager.

We are running a d2c physical product brand in the health and fitness area.

I have a high converting lead gen campaign going to what I describe as a membership offer. The offer is just education around the products we sell and a discount for word of mouth referrals, Basically a referral marketing system but wrapped in extra product education/training.

I have continued to try to scale up a open target ing d2c campaign that go straight to our product pages. Butter Chicken (If you know you know). It's not working super well.

My suspicion is, the conversions it's getting, are those who signed up for the lead gen, and those referred by people in the membership. I did pull the breakdowns and it shows it's mostly new traffic, but I'm not convinced.

So, I am going to try to scale up the lead gen, which seems to handle the scaling well, and even gone down CPL's. And scale down the D2C ads to just target 180 engaged users.

Because we are a smaller brand, this pool is only 50,000 or so. META has put up all sorts of alarms, But I want to try it to see. My assumption is that it will convert the people who are in membership and their referrals better, and more directly than the broad campaign.

Are any of you running sales campaigns only to engaged? With supporting lead gen or other types of ads?

Hello everyone I am very new to running meta ads and I have been facing a problem,, the lead quality is terrible, I believe the ad is doing well in terms of cpa and numerically it's doing great but most of the leads I'm getting are not worth my time and I was wondering if this is because of my budget being low? Because in the targeting section I have made it very clear what kind of clients I want but barely any are anything like I've outlined. Please let me know if you have any helpful information