
I am a consumer that takes into account a brand’s actions and choices when purchasing a product. But lately, Issy has started to make me question if their marketing has any ethics at all.
Using a person’s likeness without their consent or awareness, which is very likely what they’re doing with this picture of Justin Bieber and what they did before with Jennie from Blackpink, is very questionable indeed.
Furthermore, is this picture AI generated? In this climate, wherein so many Filipinos are struggling because of the heat, it seems they’ve decided to normalize and perpetuate the use of AI.
I haven’t fully solidified my thoughts on their new marketing tactics, but it’s been rubbing me off the wrong way. Thoughts?
Edit: The AI use isn’t for sure, but people have discussed that they’ve suspected AI in their captions and from this photo itself, as the anatomy is off, the arm is oddly elongated, and the tattoos don’t match with every other photo. For legal reasons, I am not accusing them of AI use, merely speculating. But attached below is a comparison of the tattoos.