Under armour misses earnings? No logic.
They got rid of all their stars power and cut down on expenses, they essentially stopped all military/nurse/teacher discounts. So less overhead and less discounts.... And....
They went down in revenue.
I'm not sure who is driving UAA. But doing 1.17 Billion in a quarter is fine. But excessive overhead to being down net revenue is concerning.
This doesn't make sense. They can't even use the "rebranding' excuses because that was almost two years ago they started their turn around effort.
Major hedge funds buying up the stock, but the stock price doesn't grow?
My guess? They are allowing consolidation of shares in a price range for a cheap buyout which would look small on paper but huge to people buying a couple million shares at $5. What a let down. People love the brand, their workers seem inspired. But management of the c suits are playing games to benefit themselves.
IMO. Should be investigated
Get ready for an earnings call with a lot of fake accountability and what they will be doing looking forward while no one knows where the overhead is really going towards.
This isn't an attack on UA it's a concerned shareholder and if it gets deleted it's exactly why companies shouldn't own their own reddit account and proves there is bigger hush hush going on within the company.