Is anyone else confused about Big Hit’s strategy for this TXT comeback?
The announcement at MOA Con was phenomenal, and Thorn Man was a great move. Overall, the rollout was solid up until the actual comeback and the release of the MV for “Stick With You.” But after that, the content related to the EP somehow just dried up.
TXT didn’t promote any B-sides, we didn’t get performance videos for any of them, and there was no Studio Choom either, which usually brings in a lot of views. It just feels like the promotions were short and not very strategic.
I realise they’re super busy filming a lot of variety content, both for other platforms and for TXT itself, but is that really the best move for TXT? We all know they generate a lot of viral moments on variety shows, but at the end of the day, they’re singers and performers, and I feel like the focus should be on that first.
Anyone else confused? I’m still expecting more content to come, but what are your thoughts?
Edited: Anxiety man to Thorn man