Tiktok is unusable now…
Oracle acquisition ruined this app. I used to open TikTok and get a mix of super interesting videos from all over the world — different perspectives, on-the-ground clips, stuff you wouldn’t normally come across elsewhere. It felt raw and unpredictable in the best way.
Now it feels like that side of TikTok has mostly disappeared from my feed.
Certain types of content that used to pop up regularly just… don’t anymore. It’s hard to explain, but the variety feels way more limited than it used to be.
What replaced it is what really throws me off though.
My For You Page used to be full of smaller creators and random, creative videos. Now it’s almost entirely:
• Verified accounts
• Big brand pages (Duolingo, IMAX, etc.)
• Or videos that feel like ads… just not labeled as ads.
It honestly feels like I’m scrolling through one long promotion feed instead of discovering actual content.
That was the whole appeal of TikTok — it didn’t feel overly curated or commercial. You’d get weird, niche, interesting stuff from people you’d never find otherwise.
Now everything feels polished, pushed, and kind of the same.
If this is the direction things are going, I don’t really see how it keeps people engaged long-term. The more it feels like a constant stream of branded content, the less reason there is to open the app at all.
