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r/ShowaAudio

Image 1 — In 1989, Audio-Technica sold gold-plated connectors for ¥4,400 each (~$80 today). The debate about whether it mattered is still going.
Image 2 — In 1989, Audio-Technica sold gold-plated connectors for ¥4,400 each (~$80 today). The debate about whether it mattered is still going.
Image 3 — In 1989, Audio-Technica sold gold-plated connectors for ¥4,400 each (~$80 today). The debate about whether it mattered is still going.
Image 4 — In 1989, Audio-Technica sold gold-plated connectors for ¥4,400 each (~$80 today). The debate about whether it mattered is still going.
▲ 3 r/ShowaAudio

In 1989, Audio-Technica sold gold-plated connectors for ¥4,400 each (~$80 today). The debate about whether it mattered is still going.

Audio-Technica 1989 catalog. They called it "crystal copper" - OCC wire grown using the Ohno Continuous Casting method, with almost no crystal grain boundaries. The idea: fewer boundaries means cleaner signal.

Gold-plated connectors to match. A single RCA plug ran ¥4,400 (~$32 then, ~$80 today).

You know where this goes. Half the room says the electrons don't care. The other half has directional arrows on their cables.

Japanese catalog, April 1989.

u/No-Sleep1981 — 7 hours ago
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