r/SaaSSales

Little bit of context. I am into user identity verification and software development. Started as solo founder and scaled to 80 engineers in last 9 years.

Being in services and as every other software services company , I wanted to be a product based one.

So we launched a user identity verification platform ( no code way) in 2023.

Bit Ambitious I got a bunch of sales people in house to sell the product ( just to keep in focus). But every sales update meeting I get different reasons for not closing the leads we got.

Got some usual updates like customer is not interested or cannot resonate or market is saturated.

But our competitors were killing it.

Even we worked on the lead quality, but nothing worked.

Finally I fired the entire sales team and we had to sun set the product.

I feel I should not repeat the same in my new product.

So, Any insights or thoughts on how to find the right one or see the qualities in him or her.

Or What should I ask him to prove within certain time realistically to know that he or she is the one.

(Note: I am pure tech founder individually scaled to 2.3 million usd in revenue in last year especially in services)

So this started as a small experiment…

I was tired of seeing SaaS founders spend hours on cold outreach, writing emails that barely get replies.

So I tried something different:

Built a simple AI workflow that:

• Finds high-intent prospects (based on real signals, not random scraping)

• Personalizes outreach using their actual product + context

• Automates follow-ups without sounding robotic

Didn’t expect much.

But within a few days, it started bringing in consistent replies… and actual calls.

Not “10k leads overnight” BS — just steady, qualified conversations.

The interesting part?

Most SaaS founders I spoke to weren’t struggling with traffic…

They were struggling with:

→ Reaching the right people

→ Saying the right thing

→ Doing it consistently

Curious — how are you currently getting leads for your SaaS?

Cold email? Ads? Referrals?

I’m testing a few variations of this system right now, so happy to share what’s working (and what’s not).

The standard outbound stack starts with a list. The list is static. It tells you company size, industry, title. It does not tell you if the person has the problem right now.

Reddit does. Someone posting about a broken process or asking for tool recommendations is in the problem actively. The timing is known. The pain is specific. The context is already there before the first message.

The conversion difference is significant. Cold list contact is interruption. Reddit intent contact is timing.

The manual version does not scale. Monitoring it automatically does.

Anyone here using Reddit as a serious lead input. What is the workflow.

What are the top two most important things for your business to be successful think of things like marketing sales hires developers product market fit what stage are you at now that would help transform your business

I see so many founders bragging about how many features they shipped this week, but they have zero clue if anyone actually wants them lol.

Real talk, in 2026, shipping fast is easy because of AI which means everyone is doing it. The noise is at an all time high. If your velocity is just adding more buttons to a dashboard that nobody is using, you aren't building a startup; you’re just a hobbyist with a high cloud bill haha.

The real velocity that matters is Insight Velocity.

• How many users did you talk to today?
• How many "No"s did you get on your landing page?
• Did you actually kill a feature that wasn't getting traction?

I’ve started spending 70% of my time on the Vibe Check (distribution, community, and direct feedback) and only 30% on the actual build. It feels slower because the code commits aren't stacking up as fast, but the actual product market fit is happening 5x faster.

Are you guys still measuring success by your GitHub green squares, or are you actually tracking how fast you're learning what the market wants?

The discovery is the problem. Not the product.

What I see repeatedly is this: sales rep gets a demo booked, prepares the standard walkthrough, shows the features. The prospect is polite. No next step.

The issue is the demo was built around the product, not the buyer's situation. The rep did not know enough going in. So the demo is generic. It covers everything and resonates with nothing.

The fix is straightforward. Before any demo, you need three things confirmed. What specific outcome is this person responsible for. What has already been tried. What happens internally if the problem is not solved.

Without that the demo is a feature tour. With it the demo becomes a direct response to a real situation the buyer is already thinking about.

Most SaaS demos are too long because they are compensating for weak discovery. A 20 minute demo with precise context outperforms a 45 minute walkthrough built on assumptions.

The product is usually not the issue. The preparation is.

What changed the quality of your demos more than anything else?

The thing slowing you down while bringing in initial users might be nailing down your ideal users.

Because you don’t reach that clarity until you have real people using your product.

What you should be doing is finding desperate people,

Not the niched audience but the people who are actually frustrated

And they could be anyone,
Anyone losing sleep over the problem you solved.

Bring them in, engage actively and iterate countless times.

This gives you clarity,
Both on the product and audience side.

But when you lead with a concrete sect of audience,
And come back finding those same people

It is likely that the audience has evolved.

Which becomes 10x harder to find them.

And even those who use your product out of sheer desperation might not use it in the way you built it.

For example - assume you solve a problem and build feature A as your primary solution and feature B and C as your secondary,

But your users are more engaged in those secondary features.

This redefines the purpose of the product,

As your audience just told you what your real product is. Listen.

Now before you spend another day refining your ICP, find someone who actually needs you.

Because that matters more than anything else.

Something I keep noticing in SaaS sales + marketing teams:

They obsess over outbound messaging, ad copy, targeting, sequences, demos, objections...

Then a prospect clicks - and lands on the same generic page as everyone else.

Cold traffic from Google.
Warm traffic from LinkedIn.
Partner referrals.
Retargeting traffic.
All treated exactly the same.

From a sales perspective, that’s wild.

Imagine sending enterprise prospects and SMB founders the same outbound email.

Or giving every inbound lead the same demo regardless of pain point.

Yet that’s how most landing pages work.

The "after-click experience" feels like one of the most overlooked revenue levers in SaaS GTM.

Curious how sales teams here think about this:

• Should landing pages mirror ICP-specific pain points?
• Should pages differ by traffic source?
• Does sales even care, or is this purely marketing’s lane?
• Have you seen better lead quality when message match is tight?

Feels like a missed handoff between demand gen and sales.