Rolex knows exactly what “save the date” does to this community…
Rolex really spent weeks teasing “join us May 12” like we were about to get something meaningful after Watches & Wonders… and the big reveal is… a video?
Not a new release. Not a surprise announcement. Not even something collectors didn’t already know.
Maybe I’m being dramatic, but if you’re going to build hype on your website for a specific date, people are naturally going to expect news, not what feels like polished marketing filler.
For a brand that understands anticipation better than almost anyone, this felt weirdly tone-deaf. Anyone else expecting an actual announcement?
u/VioletMoorland_Bloom — 1 day ago