r/PlayboyFortheArticles

Some people like having the answers. Hanne Zaruma likes asking questions. One of the conceptual artist’s recent TikToks — a chic woman handing a condom to a beggar whose sign reads “Help, I have 5 kids” — has 5.5 million views and thousands of people at each other’s throats in the comments. Zaruma, who was born in Lviv and left Ukraine after the war began, has built an audience of more than 1.5 million on TikTok alone. Scroll to her Instagram: it’s New Year’s Eve 2022, Zaruma at a holiday dinner table, wine glass raised, fireworks blooming outside the window. Same scene, four years later, where the fireworks are replaced by bombs. But most of her statements aren’t as direct. “Everyone sees what they want to see,” she says of her work. “And that says a lot about the person themselves. Superficial people will see nothing. But a person who has been through a lot will recognize something that resonates with their soul.”

See the full shoot here: https://www.playboy.com/read/entertainment-culture/hanne-zaruma-is-playboys-miss-may/