Attribution models for reddit marketing services are driving me crazy
We’ve recently started working with a partner for reddit marketing services to seed discussions in niche tech communities. The engagement is through the roof and we’re seeing a clear correlation in direct traffic spikes, but my attribution software is giving reddit zero credit for the actual conversions. It makes it nearly impossible to prove the value of the spend to my cfo. Does anyone have a better way to track the silent influence of reddit? I know it’s working because our branded search volume is up, but I need a more granular way to tie these community discussions back to the bottom line.
u/Fun-Engineering3451 — 6 days ago