r/FreeBenAndJerrys

"Now is the time to choose. Do you support companies that openly admit they violate contracts, hide information from investors, and ban their employees from speaking out against President Trump? Or do you support businesses that treat people fairly and fight for justice?” said Ben Cohen, co-founder of Ben & Jerry's. “Shareholders asked directly for brand-level financial figures. Magnum refused. They parade Ben & Jerry's in their marketing and tell investors it's a high-growth asset, but when asked to show the numbers, they go quiet. That tells you everything you need to know about the health of a brand they've spent years undermining, and it should ring serious alarm bells for investors. We’ve made clear the high cost of keeping Ben & Jerry's part of Magnum, and a group of values-aligned investors is ready to buy Ben & Jerry's today. For everyone else, we have a choice in the freezer case. If Magnum won't listen to its investors, it's only a matter of time before their customers vote with their wallets.” 
 
Ahead of the meeting, Magnum received a formal investor letter signed by 17 institutions managing over $43 billion in assets, including NorthStar Asset Management, Trillium Asset Management, Domini Impact Investments, Mercy Investment Services, Adasina Social Capital, and the Dutch Association of Investors for Sustainable Development, representing approximately $10 trillion. The letter asked five direct questions: how Magnum intends to honor its legally binding independent board agreement; why it refuses to disclose Ben & Jerry's standalone financial performance; what brand health metrics show about consumer sentiment since the governance changes began; what the full litigation liability picture looks like; and what internal KPIs Magnum uses to evaluate Ben & Jerry's. Magnum provided no satisfactory answers.