Why Course and Ebook Sales Are going down .What's Replacing Them?
Hey,
For years, the easy way for creators to make money was simple. You learn something, turn it into a course or ebook and sell it. That worked great for a long time.But it’s changing fast.
Most people who buy those self-paced courses never finish them. The completion rate is usually between 5% and 15%. And now with AI, a lot of them don’t even start. They can just ask AI and get the info in seconds for free.
So, what changed is that information isn’t rare anymore. People used to pay because it was hard to find. In 2026, that’s not true anymore.
What’s working better now is cohort programs and community learning. These have completion rates between 70% and 90%. People aren’t just buying information anymore.They’re buying the experience of going through it with other people, with real accountability and the creator guiding them live.
So lets start moving away from one time courses. We should be running paid challenges, group programs and monthly communities instead. It takes more work and more of your time but you can charge more and people actually get results.But its not something you should do if you don't want to.