r/CreatorMarketingPros

I keep seeing people talking about UGC ads and influencer ads as if they are the same thing. THEY ARE NOT!

Think about it like this - influencers tend to have big audiences and you are essentially just renting their audience from them for your ads. UGC ads tend to be used by the brand either in something like Facebook ads (or TikTok ads) or being used on social accounts the brand owns. NO rented audiences with UGC ads. However, you can contract with the UGC creator to share the ad on their platform.

Thoughts?

I’ve been working with four mid-tier influencers (all just over 50,000, so low end), and I’m not getting much traction. Visits to my website have gone up some, but not enough, and I really haven’t seen any increase in sales. It’s been over a month. Is this enough time to know it’s not working?

Wondering what the preference is among marketers. Are you more likely to work with a new UGC creator who is getting started or an experienced one? Or is it just a matter of budget?

Curious what people are spending on UGC ads if you're using real creators. I know that using AI for UGC is the cheapest way but it also looks cheap. I want to do real creators in my ads but I can't affod to spend a fortune. Want to know how much people are spending on this so that I can budget for it since I also have to budget for the actual ad spend costs. Will be for my Shopify store.