Turntable went live in Adobe Illustrator (out of beta), and I feel like people are sleeping on what this actually means for branding, not just illustration.
Everyone’s talking about the “rotate your artwork” part… but from a brand execution POV, this feels bigger.
Instead of designing a icon/mascot in one perfect angle and hoping it works everywhere, you can now instantly see it across 74 variations (horizontal + tilt), all still fully editable vectors.
What that changes for me:
- You can pressure-test a brand asset early → does it still feel like the brand from different perspectives, or does it fall apart?
- It removes a lot of manual redrawing (and inconsistency) when building out systems
- It’s weirdly useful for mocking real-world use cases (packaging, signage, motion frames) without jumping into 3D
- The GIF export alone feels like a shortcut for social + motion-ready assets
It kind of pushes things from “this looks good” → “this actually works across environments,” which imo is where most branding breaks down.
BUT…
It’s also 20 credits per generation, and I’m still figuring out if it’s something I’d use daily or just for specific workflows.
Curious how others are using it:
- Are you treating this like a concepting tool or something that actually makes it into final deliverables?
- Anyone using it for icon systems / identity work, not just illustration?
- Or does this feel like one of those features that’s cool but won’t stick?
Feels like there’s more here than just “spin your art,” but maybe I’m overthinking it.