r/ASO

Hey everyone back with another honest update on NoThink, my second iOS app (anxiety & breathing toolkit — Box Breathing, Panic Relief, Binaural Sounds, Deep Thinking, and a "Do Nothing" mode for when your brain won't stop).

Last time I posted here it was about ASO. This time it's about something I'm completely new at: short-form video.

Here's exactly where I am right now:

3 reels published this week, split across TikTok and Instagram

~1000 total impressions across both platforms combined

$3 spent today on TikTok's promotion boost — first time touching paid promo, just a small test burn to see what the algorithm does

0 new subscriptions from social yet

My goal for this month: 10 paid subscriptions

I'm a solo dev with a full-time job and studies, English isn't my first language, and I'm not a content creator. It shows. But I'm posting anyway because waiting until it's "good" means waiting forever.

What I'm honestly trying to figure out:

Is 1000 impressions for week 1 normal, or am I posting at the wrong times / writing bad hooks / getting suppressed?

Does $10 on TikTok promotion actually do anything, or is it just lighting cash on fire?

Should I pick one platform and go deep (TikTok vs Instagram) instead of splitting effort?

For a mental health / anxiety app, what kind of hook actually converts to an App Store tap?

I'll come back in 2 weeks with the real numbers. Either I hit 10 subs and learn something useful, or I miss it and learn something harder.

If anyone has done short-form video for an iOS app especially in wellness, mental health, or productivity I'd love to hear what worked, what wasted your time, and what you'd never do again.

Free 3-day trial, no signup:

https://apps.apple.com/us/app/nothink-pause-reset-unwind/id6759533620

Thanks for reading. Have a calm day.