the most painful phrase of 2026: "my nephew said claude/chatgpt can do this for $20"
Guys, let’s be honest. We’re officially in an era where every other person thinks they’re an AI architect just because they bought a subscription.
I haven’t been in marketing long—only three years—but the phrase “my nephew with a chatbot” still makes me want to jump out the window.
- According to this year’s stats, companies are pouring more money into ChatGPT than into any other software, but 50–70% of that money is just garbage. Endless over-generations due to dumb prompts and Gemini 3.1 hallucinations, which still account for about 25%.
- These bots generate content that looks “okay” but makes no sense to real customers.
It’s sterile garbage that Google can spot a mile away.
- Google doesn’t care as long as the content is useful, but “usefulness” from a bot without edits is a myth.
AI is a cool tech assistant.
It’s great for writing complex regexes for GSC or finding bugs in code.
But building a strategy around it without using your brain is like letting a monkey fly a plane just because it knows how to press a button.