How are founders actually using Web3 in their business right now? Looking for real examples
I have been thinking a lot lately, mostly in terms of business, and also getting honest perspectives from people that have actually built their businesses from normal systems into Web3 systems, and are still making it work till now.
We all were on this internet when the wave of Web3 came some years back, and many people thought it was just another trend that would come and go. But now, it seems to be moving traditional businesses forward and even improving some systems.
Right now, it feels like the only way to truly understand the real deal is to ask people that have actually done it successfully, and I think this is the right place for the question on my mind to be answered.
A few specific areas I've been researching:
Tokenization — Some businesses are experimenting with tokenizing assets or equity. Has anyone here actually done this? Did it simplify fundraising or just add more legal complexity?
Loyalty programs — This one seems like the most grounded use case to me. Instead of points that expire and mean nothing, customers hold actual tokens with real utility. A few brands seem to be pulling this off. Has anyone here built something like this?
The honest reality — I'm not coming in as a Web3 maximalist. I've seen plenty of projects burn cash chasing blockchain solutions to problems that never needed them. But I've also seen a handful of founders quietly building real infrastructure with it.
So genuinely curious, if you've explored Web3 for your business, what did you find? Was it worth the technical and regulatory overhead, or did you walk away unconvinced?
Not looking for pitches. Just real founder experiences.