u/yashdelusional

I’ve heard this advice countless times in tutorials “promote your podcast in Facebook groups” but most of these groups have strict no promotion rules.

I tried this for a construction podcast and shared their content in a construction manager group, but the post got removed.

So what are the softer, more effective ways to promote your podcast to your ideal audience? We even tried engaging with the community beforehand, but it still didn’t work.

Is it just me or are podcasts quietly becoming video-first?

Not sure if I’m overthinking this, but it feels like podcast platforms are slowly shifting towards video.

Spotify seems to be pushing video podcasts more lately.

Apple Podcasts is adding more support for video.

And YouTube already feels like where most podcast discovery happens anyway.

What made me notice this whenever I see podcast clips on YouTube or reels, they spread way more than just audio episodes.

Audio still has its place, obviously.

But it kinda feels like if you’re not doing video at all, you’re limiting your reach.

Curious if others are seeing the same thing or if I’m just in a bubble?