Advice on growing small business Instagram view count
As title says, I manage the Instagram account of a small, but established travel agency. Most of our posts are about the country we take tours to and the culture there. It is my job to build more engagement to our socials. We post consistently: MWFS at noon EST. Our clientele is closer to retirement age, but we are currently trying to expand to a younger audience. Our reels don't really perform well, getting anywhere from 500-1,500 views, but we've had some do well and get 45k+ views. We want to build more engagement and get more views in hopes more people sign up for our travel tours. Does anyone have any advice or experience here? We are open to experimenting and new ideas, and really just want to generate more eyes on the business. All advice appreciated, thank you :)