Hey, I run a pet supply store in the Pacific NW, and our best-selling brand (and what I feed my dogs) has just announced a substantial price increase. I do not believe it has been made public, but seeing as I am now warning my customers and looking for alternatives, I thought I'd toss it in here as well as a warning to any of you that may be familiar with the brand.
Northwest Naturals, a relatively large brand that recently reformulated to remove all synthetic nutrients from its products, has just announced one of the largest price increases they've ever done.
MSRP is going from $165.99 to $211.99 for what I feed, which is the 25lb box of their raw turkey formula. Now, it depends on the store and what their markup is, but pretty much every single line of theirs is going to have a price increase that is this substantial. Our markup is only 35% for food, so we'd be selling it for $195.99, but that's still BONKERS, seeing as we currently sell it for $138.99.
Anyway, I know of a lot of brands, and I'm already doing my research, but I was wondering if anyone had any brands they would recommend as an alternative :) This post is also serving as a warning to those who may be feeding their pets this product.
Oh! And the brand released a statement to stores saying that basically, their reason for the price increase is because they've been absorbing the cost of all the price increases over however many years, and they just don't want to do it anymore. Or can't. Shits tough right now. They can't afford to eat the cost any more than their consumers can. They'll be losing a lot of customers.
There's already been whispers about how the business may be going under, but... ya know how rumors can be. Makes me wonder how real they were, though.