u/trust_divine_timing

My friend is opening a studio and she wants to ensure it doesn't feel like a boutique. She's also not going for the 'hot princess pilates' vibe. She wants a place that is welcoming, not intimidating but also doesn't look clinical. Any help/ suggestions? So not pilates princess, not elite fancy, not clinical.... maybe more club pilates but more aesthetic than CP. We both started at CP because it didn't feel intimidating. Looking to target moms, real life busy people... more lulu than Alo, more old navy/Gap/H&M shopper in terms of vibe. Thanks!