u/thenight817

I have spent 9 figures+ on advertising across google, FB, and native over 15 years.

I have been 100% on direct platforms. Google. FB. Taboola. Outbrain. Tiktok.

Despite doing it for so long, I still don’t know what is the point of all this programmatic stuff or why it is even called programmatic. Isn’t this just advertising and finding cheap, relevant inventory that responds to your ad?

What is programmatic and how does it differ from all the typical direct source ad platforms? What is the real value?