
Thoughts on the City of Reno's Planning for a July Fourth Parade?
An old photo of Reno celebrating July 4th in 1910 (rather than using a gaudy AI imagined rendition for this post) ... what are you expecting from the 2026 version, which has become a bit of a political hot potato ... with some patting themselves on the back and others saying we didn't need it and that it's too costly for the city to pay for it...
The City of Reno today announced that parade participation registration is now open (with some categories requiring payment), with parade sponsorship opportunities also available and donations accepted with a meeting to discuss all this tmrw Friday at noon at the corner of Ralston and Fourth ....
"Registration is now open for organizations who would like to participate in the City of Reno’s 4th on Fourth Parade. Organizations interested in participating in the parade can complete and submit an online registration form now through June 15, 2026," the emailed statement indicates.
"The City will host the parade on Saturday, July 4, 2026 on Fourth Street from Washington to West Streets starting at 10 a.m. The parade’s theme is “America 250: The 4th on Fourth” to honor the country’s 250th anniversary of signing the Declaration of Independence.
Parade details:
Date: Saturday, July 4, 2026
Staging: 6 a.m., Gold Dust West Parking Lot, 444 Vine Street, Reno, NV 89503
Start Time: 10 a.m.
Parade Route: Fourth Street from Vine to West Streets
Participation fees are as follows:
General Public: $100
Gov’t Nonpolitical: Free
Gov’t Political Candidate: $250
Non-Profit: $75
Youth groups including schools: Free
Partisan groups, such as political parties or candidates running for office, may participate in the parade. However, these entries must remain neutral in tone and presentation and reflect the parade theme. Political entries may not include negative or derogatory content about any candidate, issue or political party. Political entries are limited and are available on a first-come, first-served basis.
Submitting an application does not guarantee participation, and the City reserves the right to deny any application. Applications for entry must be received by June 15, 2026. Late entries will not be accepted.
Sponsorship opportunities are now available through a partnership between the City and the Community Foundation of Northern Nevada. Applications for sponsorships must be submitted by June 5, 2026. Please review the sponsorship package and for more information about sponsorship opportunities, contact Landon Miller, City of Reno Fund Development Manager, at millerl@reno.gov or (775) 842-8173.
The City is also accepting tax-deductible donations for the parade through the Community Foundation of Northern Nevada. Those interested in contributing can visit the donation page and select “In Honor of July 4, 2026 City of Reno Parade” from the Tribute Information drop-down menu."