B2B SaaS How do you handle talking about core offering for different audiences?
Hi fellow PMMs, I work on a product that solves for 5 main use cases (interrelated but there is one use case which is most used). I'm quite new at the company and I want to the 5 use cases be consistent in sales messaging eg. our product does A,B,C,D,E. It's important because I believe this future proofs our product against competitors or alternatives that only do one of the 5 things we can do. However, sometimes I hear sales tell me "this prospect only cares about A,B,D I don't want to mention E,C on the material we send because it will confuse them / make them not think we are good at A,B,D" - what do you do in this instance? I don't want to be making material for all the permutations of use cases prospects could be interested in, but I understand the need to tailor our offering to different personas.
My first reaction is the 5 use cases is at a high level all the things we cover and we can go deeper into a use case as needed, but I want to lay out all of them because in future the customer may want to expand and use our other offerings and I don't want to be pigeon holed into one use case. Would love to hear how others would approach this! Thanks in advance!