Need community help on the landing page feedback that I just revamped but still not sure if it can be made better
I am the founder of a delivery platform. We sell a one-time source code license to clients who want to own their own delivery platform instead of paying commission to aggregators forever.
Right now I am doing about 5% registrations on the landing page. It was 2.7% before I rewrote some of the copy, so I know the page can move, I am just not sure what to try next.
The audience is mixed. Some are ideal customer profiles who know exactly what they want. Some are developers looking at the stack. Some are wannabe founders who are still figuring out the idea. Some are existing businesses that want to shift from being on Uber Eats or DoorDash to running their own platform. That is a lot of different people landing on the same page.
A couple of ideas stuck in my head. Should I split the page into two, one for operators and one for developers, since they care about completely different things. Or should I keep it as one page but make the path clearer for each type of visitor. Not sure which is the right move.
If anyone here has a landing page sitting in double digits, I would really like to hear what worked for you. Even one or two things you changed that actually moved the number would give me ideas I can try.