u/rkuh

Trying to understand how PMMs actually deal with this in practice.

A rep pings you 30 minutes before a demo: “The prospect mentioned they’re also evaluating [Competitor]. What have we got?” You check the battlecard. It’s four months old. Pricing changed. They launched two features you didn’t know about.

What do you actually do in that moment? Do you:

1.	Send the old battlecard and hope it’s close enough

2.	Drop everything and do a 20-minute scramble

3.	Have a system that keeps this current so it never happens

4.	Something else

And more broadly, how much of your week goes to competitive research that feels reactive versus strategic? Is this a real problem worth solving better, or just part of the job?

Not selling anything, trying to understand if the pain I keep hearing about is actually as bad as it sounds or if tools like Klue and Crayon have mostly solved it for teams that can afford them.