Who do you actually target for branding outreach? Feeling lost with our Ideal Customer Profile
Hey folks,
We run a small branding studio and honestly, cold outreach has been a mess for us lately. Not because of the messaging, but because we're not sure who we should even be talking to.
The tricky part with branding is that it's a one-time thing. Do it well and the client won't need you again for years. So unlike a retainer service, we can't rely on repeat work to fill the pipeline we need a constant stream of new people who are at exactly the right moment to invest in their brand.
We've been going back and forth between targeting newly funded startups, fresh businesses, e-commerce brands prepping for ad spend, or even agencies that white-label this stuff. But honestly we're guessing at this point.
A few things I'd love to know from people who've figured this out:
- Which of these actually responds to cold LinkedIn/email outreach?
- Are you using anything like Apollo or Clay to build these lists? Any filters that actually help?
- How do you keep the pipeline healthy when your service is essentially one-and-done?
Would really appreciate any real experience here, not just theory. Thanks