Anyone still getting real results from Facebook for restaurants?
I help run marketing for a neighborhood restaurant and lately I’ve been trying to figure out what platforms are actually worth putting time into. We’ve got a pretty solid local crowd, rotating specials, cocktails, live music some weekends, that kind of vibe. Instagram is fine, but Facebook still seems to be where a lot of our actual customers spend time.
I’ve mostly been using it for event posts, food photos, and updates, but I feel like we’re underusing it. I keep seeing mixed advice on whether Facebook still matters for restaurants or if it’s mostly dead unless you run ads.
For anyone still active on there, what’s actually working for you? Community groups, events, reels, boosted posts, something else? And are there any newer platforms you think restaurants should pay more attention to right now?