u/plumduckling

I’m building a mobile app and I’ve hit a positioning wall.

The product is basically about helping people think better through short guided exercises.

Right now it includes things like:

•	idea generation

•	structured thinking prompts

•	creativity/problem-solving exercises

•	saving and developing ideas over time

The issue: “creativity app” sounds vague.

Most people don’t wake up thinking, “I want to improve my creativity.”

They think:

•	“I need a better idea”

•	“I’m overthinking this”

•	“I need a fresh angle”

•	“I want to make better decisions”

•	“I’m stuck on a problem”

So I’m trying to figure out what positioning would make this feel instantly useful and worth downloading.

Here are a few directions I’m considering:

Better ideas and decisions, every day

Makes it broader than just creativity.

Think better every day

Simple, broad, habit-based.

Turn rough thoughts into real ideas

More about idea development and clarity.

A daily workout for your thinking

Leans into practice/training.

Stop overthinking. Find better ideas faster

More pain-driven and direct.

Creative problem solving for everyday life

More descriptive, but maybe less catchy.

If you saw an app like this, which direction would make the most sense to you?

What would make you actually try it?

And if none of these are right, how would you position it in one short sentence?

thanks for your attention 🙏

finally hit publish on this thing after months of building.

the idea came from a simple observation: now that everyone has access to AI tools, the real bottleneck isn’t execution anymore. anyone can build an app, write copy, generate images. the people who win are the ones who come up with interesting, original ideas in the first place.

and yet nobody trains that skill. we have apps for learning languages, tracking habits, counting calories. but nothing that actually exercises your ability to think creatively.

so I built one. daily exercises that train different aspects of creative thinking. short sessions, streaks, levels, the whole duolingo-style progression but instead of spanish vocabulary you’re training your brain to come up with better ideas.

I’m not a designer and I built most of it solo, so it’s rough around the edges. But I genuinely use it myself every day and it’s been interesting to notice how my thinking has changed after a few weeks of doing this consistently.

it’s free to try if anyone’s curious. Would really appreciate honest feedback, what’s missing, what feels off, what kind of exercises would you want to see. I’m building this pretty much in the open so any input actually shapes what gets added next.

https://apps.apple.com/us/app/sparks-think-wider/id6760963367

How would you position this app so normal users instantly “get it”?

I just launched a Duolingo for ideas a creativity training app with daily brain workouts