u/necessary_mg

Trying to reach B2B influencers (US based) what actually works?

Helping a colleague who’s been trying to get in front of a few big B2B names, and honestly it’s been pretty discouraging.

We’re (I mean the team or the friends I already asked about it) not just spamming DMs. We tried to do it the “right way”:

• engaging with their posts regularly (actual comments, not fluff)
• writing posts inspired by their ideas + adding our own angle
• sharing small proof of work instead of pitching
• reaching out with context (like reacting to something they just posted)
• avoiding the usual “can I pick your brain” stuff

Basically trying to build some visibility before asking for anything.

Still getting nothing.

So now I’m wondering: what actually works at that level?

And more importantly: what do you do when all the best practices don’t work?

Do you:

• just keep going and hope consistency pays off
• switch strategy completely (intros, partnerships, even paid collabs)
• try to reach people around them instead
• or accept that some people are just realistically unreachable

Would love to hear from anyone who’s actually managed to break through here, especially without a big audience or network.