u/mo_ngeri

I’ve invested a significant portion of my quarterly budget into specialized LinkedIn marketing services, hoping to land a few enterprise-level contracts. While the agency has helped me increase my connection count and post engagement, the actual discovery call pipeline remains bone dry.

It seems like the strategy is focused more on vanity metrics than on actual revenue-generating conversations. My issue is that the outreach feels too broad and doesn't address the specific pain points of the C-suite executives I’m targeting. I need a way to pivot toward a more personalized, high-intent strategy before I burn through the rest of my marketing spend.

I didn’t expect this to take up as much of my time as it does. Mid-size residential job right now, three subs on the same site (fence, concrete, irrigation), all overlapping. And somehow I’ve ended up tracking every 811 ticket tied to the whole thing. Which ticket belongs to who. What’s still valid. What’s expiring. Who’s actually scheduled when. It’s constant small checks all day. If I don’t stay on top of it, things slip. If I do, I’m basically doing admin work instead of running the job. I’ve thought about handing it off to the subs, but I’ve already seen how that ends, someone assumes someone else handled it and it comes back to me anyway. So I’m stuck in that middle ground where I don’t really want the responsibility, but I can’t ignore it either.

For smaller contractors, adopting AI tools can feel like a big step. There’s always the question of whether it’s actually necessary or just something that larger teams benefit from more.

At the same time, smaller teams often have less bandwidth, so anything that saves time could be valuable.

Trying to understand where AI makes sense and where it might be overkill.