u/meatstheeye

Billie Eilish said people can't love animals and eat meat. The internet exploded. And honestly, watching vegans pile on in the comments made me realize we're doing this wrong. I wrote a deep dive into what the psychological research actually says about cognitive dissonance — and how we can stop being cast as the bad guy every time something like this happens.

Even though most animals are factory-farmed, very few people admit to buying from factory farms in surveys. How can we close this gap?

More data here: The Consequences of Factory Farming Are Too Large to Ignore