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Straus Review No. 1: My biggest problem with the category of strawberry ice creams is when they toss in large chunks of fruit. This is especially true with cheaper brands that may be including them to show their work — see, we have real fruit in here! Even as their ice cream base reeks of “strawberry” flavoring and red dye. It’s a bit of psychology and marketing that ends with me biting into icy, mealy berries that were likely never that good even in their prime. So, what if instead you throw in lots of tiny berry pieces? If your ice cream is as good as Straus Family Creamery’s, then sign me up.
What I liked: The freshness. This is maybe the freshest-tasting strawberry ice cream I’ve ever had. This is like getting a cup of ice cream at a farmers market in early spring. These high-quality strawberries are chopped fine and tossed with sugar. This is key for their textural survival as they are folded into a basic sweet cream base. And California’s Straus has one of the best plain bases out there thanks to their organic North Bay dairy, thickened only with egg yolks. Their non-homogenized milk creates that exceptional mouthfeel that gives me homemade ice cream vibes. However, this isn’t going to be the smooth experience of something like Straus’ superb Mint Chip. Because we are dealing with frozen fruit after all, you do get a bit of an icy crunch throughout — but it actually works in a refreshing way. I was worried at first, but then I really enjoyed that texture, though I can see others not appreciating it. These little berry pieces aren’t mushy or difficult to chew (see “science corner” below for why). And when this ice cream starts to melt a little, it gets even better, serving up a Strawberries and Cream experience that would be the envy of any spectator at Wimbledon.
What could be better: I do enjoy this level of strawberry, though it pales a bit compared to some of the heavy-hitters in the premium strawberry game who add fruit to their bases. I’m not sure how it would turn out, but perhaps a concentrated, roasted berry swirl (which removes a lot of that water content) would offer an intriguing flavor and textural contrast with the fresh berry pieces? Or maybe it would ruin that farmers market freshness? I think leave it as is for a unique profile.
Science corner: I’ve been enjoying learning about the science of ice cream as I review flavors. Now I know the term cryoprotectant: Straus tosses their fruit in organic sugar before freezing, which acts as a natural barrier to lower the freezing point. This prevents the berries from turning into tooth-cracking ice cubes, keeping them nice and soft.
How it compares: For my occasional spring strawberry series, I’m trying all sorts of strawberry-related flavors to celebrate spring. (When we roll into summer months, I’d love to tackle some raspberry and other berry flavors, too.) I’m revisiting a few favorites like Häagen-Dazs while mostly seeking out new flavors to try, whether it’s ice cream, sorbet or sherbet. So stay tuned to see how they shape up. I will do a ranking at some point, and this one will be among the best, though not quite at the top (we have a couple of very good ones coming). If you have suggestions, let me know in the comments!
Possible pairing: Make your own Neapolitan with Straus’ Vanilla Bean and Dutch Chocolate flavors.
Final thought: Rich, cold cream meets sweet and tart strawberries? This doesn’t feel like it came from the grocery store.
Score: 9.3/10
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SPRING STRAWBERRIES
Part I: McConnell’s Strawberries & Shortbread Cookies (4.8/10)
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PINT SNAPSHOT: Straus Family Creamery Strawberry
>The Look: Sweet cream tinted pale pink in spots by the little berry gems
The Facts: 404g | 15% Butterfat | 840 Calories (280 for 2/3 cup)
The Feel: Tiny berries bring a refreshing iciness to a base with superb mouthfeel
The Theme: A spring day out at the farmers market
The Flavor: Exceedingly fresh strawberry with lovely dairy undertones
The Verdict: A unique treatment that shows I can love icy berries, if done right
The Score: 9.3/10